Communication planning with the OASIS model for CAPM

Try 3 questions on this

Pick an answer to see why each option is right or wrong.

1. One government communication team has drafted its campaign plan without favouring any channel, then chosen the channel mix that fits each objective. Which technique is used to confirm the chosen mix works, measured against the defined evaluation criteria?

   Right. In the game that’s Renown for your Project Management Fundamentals and Core Concepts building.

   Not that one: C is right. In the game your Project Management Fundamentals and Core Concepts building would lose a little Renown, and this question would come back later.

   Your answerA.Sign-off by the campaign commissionerThe campaign commissioner is consulted in planning, but a sign-off does not test the channels against the evaluation criteria.Your answerB.Drawing on past campaign lessonsGovS 011 asks campaigns to draw on lessons from earlier campaigns, but that informs planning. It does not show whether this particular channel mix works.The answerC.Piloting before full roll-outGovS 011 (section 5.5) says the campaign plan is first developed channel-agnostic, using the channel or combination that fits each objective, and the chosen approach should then be piloted to verify its effectiveness against the defined evaluation criteria, with corrective action taken if needed before the campaign is rolled out.Your answerD.Evaluating after the campaign endsEvaluation does judge performance against objectives, which makes it tempting. GovS 011 places it after the campaign is complete. Checking the chosen approach before roll-out is done by piloting.

   Written from www.gov.uk/government/publications/government-functional-standard-govs-011-communication/government-functional-standard-govs-011-communications

2. The UK government communication team is setting the objective for a campaign that supports a policy aim of increasing organ donation. Which artifact will be adopted as the campaign objective?

   Right. In the game that’s Renown for your Project Management Fundamentals and Core Concepts building.

   Not that one: A is right. In the game your Project Management Fundamentals and Core Concepts building would lose a little Renown, and this question would come back later.

   The answerA.Raise donor registrations by 5% this yearGovS 011 (§5.2) says campaign objectives should be achievable, measurable (expressed numerically), focused on outcomes not outputs, and related to changing attitudes or behaviour.Your answerB.Make the public more aware of donationGreater awareness may be a worthwhile aim, but this wording has no number and no criteria for judging whether it was achieved. GovS 011 asks for measurable objectives.Your answerC.Publish 40 social media posts monthlyPosting frequency is an output measure of the team's own activity. It says nothing about whether attitudes or behaviour change.Your answerD.Distribute one million campaign leafletsOne million leaflets is something the team produces: an output. GovS 011 asks for objectives focused on outcomes, such as a change in what people do.

   Show the full explanation and doc quotes

   Raising registrations by a stated percentage within a set period is a measurable change in behaviour.

   Written from www.gov.uk/government/publications/government-functional-standard-govs-011-communication/government-functional-standard-govs-011-communications

3. The head of campaign develops the campaign plan for a UK government communication campaign from its campaign strategy. Which two of the following will the plan include? (Choose two)

   Right. In the game that’s Renown for your Project Management Fundamentals and Core Concepts building.

   Not that one: D,E is right. In the game your Project Management Fundamentals and Core Concepts building would lose a little Renown, and this question would come back later.

   Your answerA.Final evaluation resultsGovS 011 says outputs, outtakes and outcomes are evaluated once the campaign is complete. The plan includes how performance will be measured, not the final results.Your answerB.Risk appetite statementRisk appetite is set for an organisation as a whole. GovS 011's campaign plan list covers constraints such as time, cost, resources and risk through its contents, but does not include a risk appetite statement.Your answerC.PropositionGovS 011 places the proposition in the campaign strategy, alongside the target audience, messages and channel strategy. The campaign plan's list does not include it.Your answerD.AccountabilitiesYour answerE.Influencers to engage

   Written from www.gov.uk/government/publications/government-functional-standard-govs-011-communication/government-functional-standard-govs-011-communications